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From bricks to brand, here’s how concept stores bring it all together

(Source: Supplied)
With so many accustomed to shopping online, thousands of stores have made the switch to e-commerce, reducing their in-store offering and teams. Some have abandoned bricks-and-mortar stores altogether.  At the same time, several forward-thinking retailers are focusing on taking their in-store experience to a whole new level by introducing new-wave concept stores into their arsenal. In fact, concept stores will be a key focus for retailers in 2022, as brands learn how to cherry-pick the best

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