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Paris Young

Paris Young is the founder of design agency Pascal Satori.

From the author

Retail has a trust problem. Here’s how CEOs could help

According to research, CEOs have a clear link to the external and internal reputation of their brands, making them an in...

Why more retailers are hiring chief brand officers

Brand experience is the biggest driver of revenue for retailers. Add the role that will make it a priority throughout yo...

Why killer brand culture is so much more than table tennis

Employees seem to have all the power, and throughout the retail industry, brands are having to consider their workforce ...

Rising digital advertising costs are motivating retailers to build brand

The problem is that the amount of inventory available on digital platforms isn’t increasing at the same rate as demand.

When profit meets purpose: It’s fashionable to care

Here’s how the fashion community is leading the way with purpose-driven strategies and receiving the support it needs to...

‘Lead with design’: The secret ingredient that turns startups into unicorns

Disruption usually follows tough times, which is why it’s a great opportunity for the next round of stand-out start-ups....

Still wondering what the metaverse is? Here’s what you need to know

As brands scramble to position themselves for the emerging virtual world, adopting the right ways of thinking about this...

From bricks to brand, here’s how concept stores bring it all together

The swing from physical sales to e-commerce has dominated the industry, but now the best retailers will set themselves a...