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How NFTs taps into FOMO and our need to belong

 In a recent feature for Inside Retail, I wrote about my experience as a first-time NFT (Non-Fungible Token) buyer. Like a lot of others, I had seen the growing interest and regular breaking news about NFTs and wanted to dip my toe into the very murky waters. I discovered a lot of CX issues that made even a simple purchase very challenging. I wrote about how these challenges could limit the broader appeal of NFTs, and how new innovations are needed (and already emerging) to r