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Meet the outdoor start-up that hit its crowdfunding goal in four hours

(Source: Supplied)
When most people think of outdoor brands, you’d forgive them for thinking of a sherpa climbing inaccessible peaks, or thrill junkies leaping out of helicopters to propel themselves down a snow-banked mountain. However, there’s a new breed of outdoor lifestyle brands seeking to bring the joy of the outdoors to the everyday person. Enter Australian start-up Zorali. Launched in 2019 by husband and wife Cam and Elise Greenwood just before the global pandemic, Zorali is riding the wave of Austral