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Why Peloton is launching exercise bikes into hotels around Australia

Fitness and technology platform Peloton has expanded its operations aggressively since launching in Australia last year – from opening showrooms around the country, to the release of its gaming-inspired workout experience, Lanebreak. And earlier this month, the business launched its commercial operations Down Under, with its range of smart stationary bikes appearing in hundreds of venues along the east coast of Australia. “[We] launched in Australia in July 2021, and in that time, businesses