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MAC and Keith Haring Foundation launch cause-driven NFTs

Leading makeup brand MAC Cosmetics recently announced another collaboration with the Keith Haring Foundation in support of National Youth HIV/AIDS Awareness Day on 10 April. The partnership will feature three digital art non-fungible tokens (NFTs) of varying price, rarity, and utility, catapulting the cosmetics brand into the metaverse with purpose.  This partnership has been thoughtfully crafted around a social cause close to both organisations – raising awareness and funds to support yo