Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

MAC and Keith Haring Foundation launch cause-driven NFTs

Leading makeup brand MAC Cosmetics recently announced another collaboration with the Keith Haring Foundation in support of National Youth HIV/AIDS Awareness Day on 10 April. The partnership will feature three digital art non-fungible tokens (NFTs) of varying price, rarity, and utility, catapulting the cosmetics brand into the metaverse with purpose.  This partnership has been thoughtfully crafted around a social cause close to both organisations – raising awareness and funds to support yo