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Meet Big C: The Thai hypermarket chain thriving in small cities

As we celebrate the emergence of more glamorous urban shopping centres with their cast of global retailers, spare a thought for the thousands of small cities across developing Asia where there isn’t quite enough spending power to support a full-sized regional shopping centre, store directory glowing with marquee names. But as Thai-based hypermarket maestro Big C ably demonstrates, that doesn’t mean you can’t generate vibrant shopping experiences in a quite different mall concept of your ow