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Tata Neu: Indian conglomerate’s super app aims to rewrite retail landscape

When a 154-year-old conglomerate with a market capitalisation of $US320 billion does big like launching a flagship item, everyone pays attention. That’s what happened when the Indian multinational conglomerate Tata Group unveiled its much-awaited super app, Tata Neu earlier this month. A one-stop digital marketplace for an average Indian consumer, the latest offering from the iconic group’s fast-growing arm Tata Digital plunges into a crowded market of e-commerce. But what truly makes Tata N