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Same prints, new look: Inside Laura Ashley’s fashion-forward comeback plan

When US-based investment firm Gordon Brothers acquired British lifestyle brand Laura Ashley out of administration two years ago, one of the first things it did was dig into the archives.  “There’s a very rich archive that we bought along with the company that we store in a salt mine in Wales,” Tobias Nanda, Gordon Brothers’ president of brands, told Inside Retail. “You have to go deep down into the depths of the earth. It’s where a lot of National Archives in the UK are kept