Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Rising digital advertising costs are motivating retailers to build brand

(Source: Bigstock)
By now, we’ve all heard about the rapid growth of online shopping during the Covid-19 pandemic. While this has undoubtedly been a positive thing for retailers, it has also resulted in some unintended consequences. The Australian digital advertising industry grew by a record 24.2 per cent in FY21 to reach $11.4 billion, the strongest year-on-year increase since 2016.  But the problem is that the amount of inventory available on digital platforms isn’t increasing at the same rate as deman