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How an Aussie underwear brand got environmentalist Jane Goodall on board

Ten-year-old sustainable basics brand Boody sells bamboo underwear, loungewear and activewear online and in more than 4000 retail stores around the world.  The brand has had a CAGR of over 40 per cent for the last three years, but compared to the likes of Calvin Klein or Hanes, it’s still not a household name.  So, how did the family-owned Australian business manage to clinch world-renowned primatologist and environmentalist Dr Jane Goodall as its first-ever brand ambassador?  I