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The new personal: How retailers are shifting focus onto customer experience

In a world of social media, email marketing, memberships, subscriptions, retailer partnerships and everything else digital technology has given us, it’s ironically easy to lose sight of the customer. The biggest challenge is to cut through the noise and prioritise the right platforms and experiences that fit your brand and meet your customers’ expectations. A deep focus on your customer to offer maximum personalisation is the best use case for any platform. When faced with a new chan