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Kelly Brough

Kelly is the Retail and Consumer Goods & Services lead for Accenture ANZ. She is responsible for driving successful client outcomes as the market rapidly adapts to new consumer trends and global supply chain context. Kelly has over 26 years experience across both industry and consulting in C-level roles focused on digital strategy, customer experience and digital product leadership. Today she primarily advises clients on how to adapt and execute their strategy to embrace AI and data driven growth.

From the author

The new personal: How retailers are shifting focus onto customer experience

The biggest challenge is to cut through the noise and prioritise the right platforms and experiences that fit your brand...