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How an Australian family paint brand is taking on hardware industry giants

Source: Haymes Paint
Family-owned paint manufacturer Haymes Paint has opened a state-of-the-art flagship store in Ballarat, Victoria, designed to change the way DIYers and professional tradespeople buy paint in Australia.  The 500sqm experiential showroom invites visitors to create their own mood boards, touch and feel products and view educational videos on topics such as how to paint a deck and coat a garage floor, with dedicated areas for retail and trade customers. “People do a lot of research online, but