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Skin in the game: Cult beauty brand The Ordinary launches into India

Hot on the heels of entering the Malaysian marketplace this month, international cult skincare brand The Ordinary is now making inroads into the Indian market via a partnership with major retailer Nykaa’s Luxe stores, which focus on global brands. “We have experienced an increasingly growing appetite for The Ordinary products in India and are really excited to be finally entering the market with a retail presence,” said the CEO and co-founder of The Ordinary parent company Deciem, Nicola K