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All the virtual rage: FMCG takes to the metaverse

Facebook rebranding to Meta late last year wasn’t the beginning of our collective metaverse journey, merely the latest step, which served to further highlight how its role is growing beyond gamers. In Facebook and other metaverses, people can work and do business, play games, meet up, learn and shop. The more people start living in the metaverse, the more they are going to spend real (digital) money. And retailers and brands are already using the metaverse for a number of sales and marketing p