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How Malaysian tech unicorn Carsome is driving a new O2O customer experience

When it comes to buying a pre-owned car in Malaysia, the overall process used to be quite arduous. From online research to meeting private sellers or visiting car lots, there was always a huge potential for things going sideways, for both the buyer and seller. This is where Carsome, Southeast Asia’s largest integrated e-commerce platform, comes into play. Its recent launch of its experience centre, Carsome PJ Automall, featuring an end-to-end car buying experience, aims to mitigate the usual p