Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

“Think lab coat meets nature”: Mecca reimagines long-lost sister brand Kit

It’s been six years since Australian beauty giant Mecca closed the doors of its indie sister brand Kit Cosmetics, which had its own line of products and physical stores at the time. Loyal beauty addicts will fondly recall Kit’s focus on under-the-radar brands, but now, Kit is back in the form of a reimagined skincare brand made in Melbourne. “The original Kit was a range of products spanning skincare, body care and colour, and was also a multi-brand retail concept. It offered everything fr