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Analysis: Esprit, the forgotten brand that lost its identity

(Source: Tiffany Lung)
Hong Kong’s Russell Street, once crowned the most expensive retail street in the world and formerly flanked by luxury labels, is now home to fast-food chain Five Guys, one-size-fits-all Brandy Melville, and newest joiner, Esprit. In its golden days, the 5200sqft flagship used to house Burberry, La Perla, and wedding couture label Sennet Freres – today, it is a temporary shell for Esprit’s comeback debut. A walk around the store greets you with an explosion of primary colours, a pink in