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What Meta’s move away from Instagram Shopping means for retailers

social media
The Artist Formerly Known as Facebook has thrown many harpoons at its white whale: transactional commerce. Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop.  There have been many attempts at making Facebook and Instagram shoppable. Best I know, none of them got much traction with retailers nor, more importantly, with