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Mark Baartse

From the author

Why you (probably) aren’t customer-centric

Many businesses claim to be customer-centric, but are they really? Here’s a look at what it takes to truly understand yo...
social media

What Meta’s move away from Instagram Shopping means for retailers

Facebook’s recent announcement that it is rolling back its shopping features on Instagram isn’t surprising. Here's what ...

Opinion: Don’t forget, you’re a customer too

Retail leaders too often forget to draw upon their own experiences as consumers when it comes to creating business strat...

Game on: Is 2021 the year e-commerce might beat physical retail?

Around 1 million households made their first online purchase ever between April and September last year. For online reta...

Opinion: What will happen to retail if Google exits Australia?

Bing might be the next search engines for businesses to advertise on. You've been warned.

How the Apple vs Facebook data wars will impact you

When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.

Opinion: Is the future of retail in AI? (co-written with AI)

It's time retailers got on board with artificial intelligence, or they'll risk being left behind.

Opinion: Why marketers need to climb the right ladder

It seems obvious, but not all businesses align their initiatives with their actual goals. It doesn't make sense.

Opinion: Confessions of a data nerd

How do you measure creativity? If there’s a way to do it, I don’t know it.
illustration of people on a laptop

Opinion: Are we spending too much on marketing tech?

Research has found that marketers are spending 29 per cent of their budget on martech. How did we get to this point?