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Mark Baartse

From the author

Opinion: Why marketers need to climb the right ladder

It seems obvious, but not all businesses align their initiatives with their actual goals. It doesn't make sense.

Opinion: Confessions of a data nerd

How do you measure creativity? If there’s a way to do it, I don’t know it.
illustration of people on a laptop

Opinion: Are we spending too much on marketing tech?

Research has found that marketers are spending 29 per cent of their budget on martech. How did we get to this point?