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Here are four ways to build a credible and trustworthy brand

Trust is the ultimate currency of business and workplace relationships, and essential for building a beloved brand and great reputation. People want to work for, do business with, and invest in, businesses, they trust. Credibility is a foundation of trust because it goes to the heart of individual/organisational character. Throughout the pandemic and other recent world crises, we’ve seen politicians, business leaders, government organisations and media outlets reveal their characters by the pr