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The strategy behind Chemist Warehouse’s online marketplace launch

Chemist Warehouse’s head of e-commerce and digital customer experience Nick Blatt (Source: Supplied)
Chemist Warehouse announced the launch of an online marketplace last week in an effort to expand its online presence in the pharmacy, health and beauty categories. The platform, which was launched in partnership with Marketplacer, will be a closed marketplace, allowing Chemist Warehouse to pick and choose the suppliers and products it works with, ensuring every item meets its criteria. The goal, according to Chemist Warehouse’s head of e-commerce and digital customer experience Nick Blatt, is