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Redress founder Christina Dean on the next gen of sustainable fashion

Consumers are paying more attention to sustainable fashion now than ever before. Yet is the concept being oversold by brands – and the industry at large?  “The word sustainable is horribly overused,” says Christina Dean, founder of the Redress Design Awards, a global program to inspire young designers to innovate in eco-friendly fashion design.  “No one understands what it means. It’s such a boring word.  “Buying sustainable fashion doesn’t mean consumers should go hell-