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It’s always winter in Helly Hansen’s new concept store. Here’s why

Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. It is the brand’s seventh store across Australia and New Zealand, with more to be rolled out across the region.  The Norwegian brand – which is known for its sailing and ski apparel, workwear and outdoors wear – is stocked in high-end retailers, including David Jones and The Iconic, and has over 40 stores across the globe.  The 112sqm marquee store features design t