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How Sgt Puppa aims to take a bite out of the booming pet industry

For more than 10 years, Eloise Monaghan and Florian Semanaz had a successful creative partnership at Honey Birdette, designing the products and experiential retail stores that helped turn the luxury lingerie label into a powerhouse brand, which Playboy bought for $443 million in 2021.  Now, less than a year after exiting the business, they have reunited and are looking to take a big bite out of the US$150 billion global pet care industry with the launch of Sgt Puppa, a fashion and lifestyle bra