Behind the rise of ultra-prestige products in Asia’s travel retail market

How much are customers willing to spend on luxury goods? Supplied
How much are customers willing to spend on luxury goods? Supplied
As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We have ambitious plans for 2023, with a number of exciting launches, collaborations and pop-ups in the pipeline, all with the aim to help us deliver memorable and premium retail experiences for travellers visiting our duty free stores globally,” Liya Zhang, vice president of marketing at Pernod Ricard Global Travel Retail, tol

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