Japanese watch retailer Grand Seiko has launched its first location in Singapore, aiming to strengthen its presence in Asia. 

The store, located at The Shoppes at Marina Bay Sands, complements the brand’s third subsidiary Grand Seiko Asia-Pacific, which will serve the region from its headquarters in Singapore.

The initiative was launched in partnership with Thong Sia Watch (Far East) Co, the sole distributor of Seiko and Grand Seiko in Malaysia, Brunei, Singapore, Hong Kong, and Macau.

“Singapore is home to some of the most knowledgeable and passionate luxury watch enthusiasts in the world, and we are delighted that we can now provide them with direct access to the Grand Seiko world,” said Akio Naito, president of Seiko Watch Corporation.

“We are very fortunate to have been able to obtain a prime location for the store, and we look forward to welcoming our clients at the Marina Bay Sands.”

The new retail site exhibits Grand Seiko’s contemporary design elements that exemplify its brand concept, “The Nature of Time”. It has a minimalist look with a warm colour combination of gold, white, and blue. 

Grand Seiko was founded as a separate brand in 2017 in order to differentiate itself from Seiko, which sells entry-level watches. Grand Seiko has since taken cautious attempts to enter worldwide markets. In 2018, the brand opened a shop in Beverly Hills, California, followed by a location in Paris’ Place Vendome in 2020.

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