Lotte Department Store has announced that it will open an experiential store at Lotte World Mall this Saturday in collaboration with the local sporting goods company Tennis Metro.

It will feature enhanced experiential elements, including an actual tennis court, the first of its kind in the retail industry.

Unlike traditional stores that focus mainly on product sales, this store will be located on the mall’s third floor and will occupy a floor space of 500 square meters.

The store will showcase tennis-related major brands, such as Nike, Wilson, and Babolat, and display a variety of tennis gear and clothing.

Customers can also try out the products and take lessons from professionals at the tennis court, which measures 22 meters wide and 8 meters long.

The store will showcase tennis-related major brands, such as Nike, Wilson, and Babolat, and display a variety of tennis gear and clothing.

Customers can also try out the products and take lessons from professionals at the tennis court, which measures 22 meters wide and 8 meters long.

This story was originally published by Yonhap, via Korea Bizwire.