Amorepacific partners with AS Watson Group for global expansion

(Source: AS Watson)

South Korean cosmetics giant Amorepacific Group said Tuesday it has signed an initial pact with international health and beauty retailer AS Watson Group to expand its global business.

With the memorandum of understanding (MOU), the two companies agreed to cooperate to seek the growth of Amorepacific’s brands that have already entered AS Watson’s platforms, including Innisfree, Etude and Mise-en-Scene.

The companies also agreed to cooperate to help more Amorepacific brands, such as Illiyoon and Aesotura, break into the global market.

Amorepacific said it will be able to present its “innovative” products to more global consumers through AS Watson’s broad distribution network.

AS Watson, established in 1841, is one of the world’s largest health and beauty retailers, with more than 16,000 stores in 28 markets across the world.

It has maintained a strategic partnership with Amorepacific Group since 2019.

This story was originally published by Yonhap, via Korea Bizwire.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.