Amorepacific Archives - Inside Retail Asia

Espoir enters offline channels in Japan

Amorepacific’s makeup brand Espoir has entered Japanese offline retail channels after making an online debut in April.

AmorePacific buys into Australian luxury skincare brand

South Korean beauty firm AmorePacific has acquired a substantial minority stake in Australian luxury skincare brand Rationale.

AmorePacific to launch Etude in Indonesia

South Korean beauty company Amorepacific Group is set to launch the Etude brand in Indonesia.

South Korean beauty firms flourish as hopes rise of end to China sanctions

Stocks of major South Korean cosmetics and duty-free operators traded higher yesterday amid hopes that China may lift its retaliatory economic measures under way for years against Seoul’s decision to deploy a US anti-missile system there. AmorePacific, the country’s largest cosmetics maker, closed at 232,000 won (US$200), up 5.22 per cent from the previous session’s close, after touching as high as 236,000 won, the highest…

AmorePacific launches 3D face mask-printing technology at CES 2020

South Korean beauty company Amorepacific has revealed a high-tech 3D face-mask printing system called IOPE Tailored 3D Mask at the annual Consumer Electronics Show in Las Vegas.

AmorePacific invests in US brand Milk Makeup

South Korean beauty conglomerate Amorepacific has invested in American company Milk Group’s makeup and skincare division Milk Makeup.

Amore K-beauty store pops up in Singapore with Lazada

An Amore K-beauty store has launched in Singapore in partnership with Lazada, both online and offline.

Shops without stock draw crowds in South Korea

There’s a new trend capturing South Korean consumers’ attention: shops without stock, focusing on experience rather than instant retail sales. With a growing number of consumers choosing and purchasing products online or on mobile devices, hands-on stores that target such customers are becoming a new marketing trend. Amore Seongsu, which opened in early October as a customer experie…

K-beauty companies fined over Instagram promotions

Several major K-beauty companies were found guilty of misinforming consumers after paying influencers on social networks like Instagram to promote their products. South Korea’s Fair Trade Commission (FTC) ordered seven companies including AmorePacific, LG Household and Health Care and L’Oreal Korea to pay 269 million won (US$228,740) in fines. The K-beauty companies paid influencer…

Most-loved South Korean brands revealed

This year’s most-loved South Korean brands have been named by the Brandstars Selection Committee.

Generation Z behind surging demand for male makeup

The cosmetics industry is paying close attention to a surge in interest in male makeup – being driven by generation Z.

North Korean cosmetics win approval from once-dismissive president

Kim Jong Un is encouraging beauty-conscious middle-class women to choose North Korean cosmetics over foreign brands as international sanctions deepen.