The rise of personalised shopping experiences

We all have our favourite bricks-and-mortar retail stores where we love to splash out – we have an emotional attachment because we feel welcome and comfortable – so why should online retail be any different? Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense

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