Luxury jeweller Bulgari has opened its concept store on one of the most bustling shopping streets in Japan’s Tokyo, Omotesando. 

The store is inspired by Rome and has yellow as the dominant colour flowing throughout the store, seeking to deliver the sensation of a vacation to the Italian capital, with sunshine and great architecture. 

The store boasts a saffron-coloured facade with a variety of accessories such as necklaces, watches, and bags. 

Bulgari originally opened its doors in Japan more than 37 years ago, and in 2007, it opened its largest store in Tokyo’s famed Ginza retail district. 

The company now operates in major cities in Japan including Sapporo, Sendai, Tokyo, Yokohama, Chiba, Nagoya, Kyoto, Osaka, Kobe, Okayama, Hiroshima, Matsuyama, and Fukuoka.

Last month, Bulgari apologised for purportedly describing Taiwan as autonomous from China on an offshore website, which sparked outrage on Chinese social media.