e, Malaysia and Hong Kong.  The story so far According to Taha Bouqdib, the President and CEO of V3 Gourmet, Bacha Coffee’s operator,, not everyone has time to always prepare coffee for themselves, but a growing percentage of coffee lovers are now interested in learning how to prepare coffee at home and experimenting with different ways to prepare coffee — something that was much less common ten years ago.  “Whether you drink coffee for its energising effects or because you are a coffee lover, Bacha Coffee offers a little bit of everything to appeal to anyone who walks through our doors. We are able to do this because we have so many different touchpoints, as well as unique varieties and flavours of coffee that can be enjoyed in many ways,” he told Inside Retail. He reiterated that the essence of Bacha Coffee remains the same at every location around the world. This is something the brand commits to and it is what its customers appreciate.  “We want to provide everyday luxury experiences that invite customers to visit us regularly — wherever they may be in the world — to purchase a little something special and be treated to exceptional quality and service every single time, no matter how much they spend,” he added. “Staff and franchise partners are all required to spend time at the Bacha Coffee Institute, an in-house coffee training facility designed for our employees and partners worldwide to better understand how we deliver this experience.” Variety is key The breadth of its coffee selection and the ability to offer loose beans ground to a customer’s specifications makes it possible to cater to the tastes and preferences of most coffee lovers. He said the brand will also launch exclusive and limited products when new outlets open. “We pour a great deal of care, attention, and effort into the smallest details, to source, blend, package and present our coffee in a way that reflects their unique and exceptional quality. Because I am so particular about the varieties of coffee we offer, we roast each harvest ourselves in small batches to a very specific roast to bring out the best of each variety,” he stressed. Bouqdib’s strategy has always been to create a holistic customer journey which seamlessly flows between brick-and-mortar and online experiences, an ecosystem which includes retail boutiques, dine-in coffee rooms, takeaway concepts and e-commerce.  “When it comes to e-commerce, packaging and the way that information is conveyed plays an extremely important role in our customer’s experience of Bacha Coffee. It must always feel cohesive — design elements and quality packaging work in tandem,” he explained. In the absence of direct interactions with ‘coffee masters’, it is even more important that each customer feels valued.  “We express this in many details including our customer service and even by wrapping each package by hand. Ribbons are always tied and our boxes, tins and even paper bags are beautiful and crafted to be reused and cherished,” he said. New locations Bouqdib believes that when a brand like Bacha Coffee chooses to enter a new market, having the right location is always a deciding factor. Its coffee rooms and boutiques are located in iconic landmark destinations, alongside other luxury lifestyle brands.  “This is reflected in our locations worldwide including the newly launched Bacha Coffee Boutique in IFC Mall in Hong Kong, and Bacha Coffee Fashion Avenue at The Shoppes at Marina Bay Sands, Singapore. We also have a boutique at Ritz Paris, which is an iconic hotel with a ‘palace’ status accorded by the French Ministry of Tourism,” he noted. At present, the brand has major expansion plans across four regions — Gulf Cooperation Council (GCC) states, East & Southeast Asia, and Europe.  “We have plans underway for Bacha Coffee to enter six other key markets including Dubai, Qatar, Kuwait, Taiwan, South Korea and Indonesia, bringing the total number of touchpoints to 50 locations across 11 countries around the world in Europe, the Middle East and Asia by 2024,” he concluded.