Italian brand Loro Piana, known for its ‘quiet luxury’ aesthetics and superior textiles, has opened its first store in Thailand at Bangkok’s Siam Paragon. 

The store, located on the M floor, features new Fall/Winter 2023-2024 women’s and men’s designs, as well as a big entryway showing different accessories.

The boutique design and interior pay homage to Loro Piana’s aesthetic while preserving the core elements of natural materials, warm tones, oak wood, and Carabottino design highlights. 

The boutique’s interior space is created with a blend of taste and comfort to produce a “like at home” sensation, as well as offering an airy and luxurious atmosphere. 

Loro Piana was founded in 1924 by Pietro Loro Piana and is known for its sourcing cashmere from baby goats in northern China and Mongolia, vicuna from the Andes, extra-fine Merino wool from Australia and New Zealand, and lotus flower fibre from Myanmar. 

Loro Piana is owned by French luxury retailer LVMH.