The Zara of beauty: Luxe-for-less brand MCoBeauty launches 48-hour pop-up

Australian luxe-for-less beauty brand MCoBeauty has launched its first major physical space in Australia, but there’s a catch: it’s only open for 48 hours.  The MCoBeauty ‘House of Beauty’, found on Sydney’s Oxford Street, opened to media on Friday, 17 November, and will usher approximately 1,500 ticket-holding fans through its doors on Saturday, 18 November. After that, it’s closed.  According to MCoBeauty founder Shelley Sullivan, the brand has toyed with physical spaces

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