Boult, an Indian consumer electronics brand, has joined Nepal’s offline retail network. Jagdamba Mobiles, a subsidiary of Shanker Group, will be a national product distributor and Boult’s sole partner in the country.

The brand will introduce a range of devices, including smartwatches and TWS earphones, to cater to a wide spectrum of consumer tastes.

“We are thrilled to announce our expansion in Nepal with Jagdamba Mobiles Pvt Ltd. We have been constantly working towards strengthening our omni-channel presence and while we are already present in the US and the UK, it was important for us to continue our global retail expansion journey.”, Varun Gupta, co-founder of Boult, said.

Gupta also highlighted the two firms’ joint efforts to bring new wearable technologies to the Nepal market.

“In the initial half of 2024, our strategic plan aims to achieve a market penetration of over 60 per cent in Nepal, encompassing key towns and cities,” added Shantanu Singh, head of offline sales and distribution.

Boult began concentrating on e-commerce in 2017 and has achieved remarkable sales numbers and over 2 million 4-star evaluations on e-commerce platforms. Within six years, it has emerged as one of India’s fastest-growing wearable brands.

The brand saw positive growth in India last year, with a big expansion that included the opening of over 5000 outlets across the country.