South Korea’s Ediya Coffee expands into Malaysia

South Korean coffee chain Ediya Coffee expands to Malaysia
(Source: Ediya Coffee)

South Korean coffee chain Ediya Coffee has launched in Malaysia after signing a master franchise agreement with a consortium of local food service companies and distributors. 

A master franchise is a business strategy where, instead of expanding directly into a new country, a company partners with a local business and grants individuals the right to open and run their franchises in that area.

The local partner, which was not undisclosed, plans to open three stores this year and expand the chain to 200 stores across the country in the next five years.

The chain will distribute its coffee beans and raw materials from its plant in South Korea and is planning to introduce menus specialising in local tastes. 

Moon Chang-ki, chairman of Ediya Coffee, said the company’s Malaysian launch is the beginning of its expansion into the global coffee market. 

“We will try to become a representative coffee brand loved in the global market by consolidating the know-how we have accumulated in the domestic coffee market,” he concluded.

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