Why K-beauty is a must-know market 

It’s almost midnight, the blue light from my phone penetrates my epidermis as I shop for products to give me glass skin. (The irony of which is not lost on me.) Meanwhile, my TikTok algorithm serves me a continuous loop of K-beauty products “that actually work”. And if you studied my bathroom vanity, you’d probably think I was conducting a science experiment, complete with an obsession with snail mucus and rice water. Except, in this instance, you’ve actually stumbled across an

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now