How the rise of post-death consumerism gives new meaning to the CLV metric

We are all aware we are living in a world where technology is everywhere and very much shapes the world around us; however, few could have predicted the emergence of post-death consumerism – a trend that reflects profound shifts in how we think about legacy, memory, and our interactions with brands. Recent data shows an astonishing 47 per cent of global consumers express interest in purchasing products or services that allow them to interact with AI-powered digital avatars of deceased individu

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