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Nick Gray

Nick Gray is the founder of I Got You Consultancy and a passionate retail and brand specialist with over 20 years in the industry.

More from Author

Shopper holding receipts.
Strategy IR Pro

Why are shoppers becoming more intentional in 2026?

Nick Gray
Dyson air purifier beside sofa.
Strategy IR Pro

Why product reviews, not flashy marketing, are key to winning the AI world

Nick Gray
Retail worker using tablet in clothing store.
Strategy IR Pro

Don’t ask ‘How much can we automate?’ – ask how AI can help humans

Nick Gray
ChatGPT search interface.
Strategy IR Pro

Forget attention: Trust is the prize worth fighting for

Nick Gray
Nike Air Jordan 1 V.A.A. sneaker.
Strategy IR Pro

Why is Nike revisiting Virgil Abloh’s legacy now?

Nick Gray
Haircare products on retail shelf
Strategy IR Pro

Why is buying easier but choosing harder?

Nick Gray
Retail
Strategy IR Pro

Why faster retail is no longer a competitive advantage

Nick Gray
Security cameras
Strategy IR Pro

What ‘anti-theft’ clothing reveals about consumers – and our world

Nick Gray
A De Beers store in Galeries Lafayette, Paris
Fashion & accessories IR Pro

What’s driving the quiet transformation of the jewellery industry

Nick Gray
Christmas sale
Strategy IR Pro

Retail’s threat this season isn’t sales – it’s temptation

Nick Gray
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