Giordano has reopened its store in the Mall of the Emirates in Dubai, dubbing the design its ‘store of the future’.

Spanning 1500 sqft, the refreshed store adopts a minimalist interior with modern features, which include wider entrances, LED screens, spacious fitting rooms, seating areas, and clear signage, all designed to create a more engaging shopping environment. The company says it focused on a modern design and enhanced customer experience.

“Our new store concept, driven by our CIM (customers in mind) philosophy, combines elegance in design and quality,” said Ishwar Chugani, MD of Giordano Middle East. “We aim to offer an enjoyable and effortless shopping experience.”

Giordano’s new store design emphasises simplicity, quality, and a customer-first environment. The company continues to grow, with recent openings in Algeria, Mauritius, Pakistan, Kenya, Bangladesh, Egypt, Mongolia, and Toronto.

“As the retail landscape changes, we adapt,” added Chugani. “Our focus on customer needs helps us reach more people across different regions.”