Central Marketing Group (CMG) – part of Central Retail – has unveiled MLB’s largest concept store in Southeast Asia at Centralworld in Bangkok, Thailand.

Focused initially on licensed Major League Baseball merchandise, the brand has evolved into a global lifestyle brand, famous in streetwear fashion circles, particularly in markets like South Korea.

The new store offers a range of apparel, caps, accessories, and collectibles.

During the opening event, MLB featured live music from the band Dice and a fashion show with celebrities Becky – Rebecca, Freen – Sarocha, Namtarn – Tipnaree, Film – Rachanun, Jimmy – Jittrapol, and Sea – Tawinan, showcasing its street style collections.

CMG is a retail distributor and operator in Thailand and Vietnam. It represents more than 40 international brands, including Casio, Dyson, Calvin Klein, Polo Ralph Lauren, and The Body Shop.