Oysho, the activewear brand owned by Zara owner Inditex, has made its debut in the Philippines at the Mall of Asia in Manila.
The 659sqm single-level store is divided into several zones: A Welcome Zone with a ceramic block wall displaying the Athleisure range; a Club Zone with oak wood finishes; a Basics Zone with zipper rails for product display; and fitting rooms lined with oak panels.
A Wow Zone at the entrance showcases seasonal collections supported by branded light imagery.
The facade is finished in natural stone, and a continuous linear lighting system inside is designed to provide a “consistent” look across the space.
Oysho is one of eight retail concepts operated by Inditex, which also owns Zara, Pull&Bear and Massimo Dutti. The Philippines launch builds on the brand’s presence in Asia, where it already trades in markets including China and South Korea.
In July, Inditex said it was eyeing more markets to launch its discount brand, Lefties.