Luxury giant Louis Vuitton has sued a wholly owned subsidiary of SGX-listed ValueMax for trademark infringement relating to its jewellery products.

According to The Business Times, LV alleges ValueMax Retail offered for sale two pieces of jewellery that were “affixed with signs identical or similar to one or more of LV’s marks”. The products in question were available at the Yishun Street 22 store in August.

The company also claimed that ValueMax Retail made misrepresentations that the jewellery pieces were LV goods, and that the French luxury brand had suffered or was likely to suffer loss and damage caused by the infringement.

In the filing, the firm stated that it is entitled to statutory damages under the Trademarks Act and seeks an inquiry into the damages and an account of the profits made by ValueMax Retail from the sale of the alleged infringing items.

The company is also seeking an injunction restraining ValueMax Retail from infringing the LV trademarks or passing off the goods, and for the forfeiture of all goods, materials, or articles of ValueMax Retail relating to the alleged infringing items.

ValueMax Retail has denied the allegations, asserting that its jewellery bore symbols that were neither identical to nor similar to any of the LV marks.

The Singaporean retailer added that it made no representations as to the origin of the alleged infringing items, nor any alleged economic association between the jewellery and LV.

The company also rejected the claim that it is in direct competition with LV, as the nature of its business is different. The firm stated that it sells second-hand jewellery, branded watches and bags, and purchases these products from various partners, including other second-hand dealers, pawnshops, and consumers.