Bacha Coffee has opened its first Bangkok location at Siam Paragon, marking the century-old coffee brand’s Thai debut.

The new store combines a retail boutique and a sit-down coffee room, offering a broad range of specialty coffees alongside packaged products and accessories.

The store’s design draws on Moroccan design influences, reflecting the brand’s origins at the Dar el Bacha palace in Marrakech, where it was founded in 1910.

The coffee room offers a menu centred on slow-roasted coffee prepared using traditional methods, paired with pastries such as croissants.

At the same time, customers can purchase takeaway drinks – hot or iced – served with Chantilly cream and raw sugar candy sticks.

In recent years, Bacha Coffee has expanded across Asia and other international markets following its revival under V3 Gourmet, the parent company of TWG Tea.

The brand now operates in locations including Singapore, Hong Kong, Japan, South Korea, the Middle East, and Europe.