Reliance Retail, India’s largest retailer, has acquired the Priyanka Chopra Jonas-owned haircare brand Anomaly.

The world-famous actor founded Anomaly in 2021, and its affordable, vegan products now sell internationally. It has been acquired from the US-based beauty company Maesa.

“Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands,” said Isha Ambani, executive director, Reliance Retail Ventures.

“Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence.” 

Reliance said it will prioritise the expansion of Anomaly in India, while also focusing on its presence in North America, the UK, and the Middle East.

“This is a defining moment for Anomaly. What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter,” Chopra-Jonas added.