Subdued, a leading Italian girls’ clothing brand, has made its entry into Singapore, opening at Wheelock Place shopping centre.

Founded in 1993, Subdued has more than 130 stores globally and specialises in clothing and accessories for young women and girls.

Gill Capital, the operator of Subdued in Asia, worked alongside CBRE Retail Singapore for the opening.

“The much-anticipated fashion brand from Rome, Italy, has officially arrived on local shores, bringing with it Subdued’s effortlessly cool, minimalist aesthetic that has captured global attention,” CBRE Retail Singapore said in an announcement. 

“The opening marks a significant and exciting development as we see fast fashion thriving in Singapore’s dynamic retail scene.”

In 2024, Subdued recorded revenues of US$192.6 million, a 37.2 per cent increase from the prior year.