DFI Retail Group reshuffles leadership with four executive appointments

Andrew Wong, Tom van der Lee and Curtis Liu. (Source: DFI Retail Group)

By Irene Dong July 7, 2026

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DFI Retail Group has reshuffled its senior leadership team, appointing new CEOs for its Ikea, health and beauty and food businesses while promoting Kaizhi Wu to group CFO. All changes take effect on August 1.

Andrew Wong, currently CEO of DFI’s health and beauty business, will take over as CEO of DFI Ikea. He succeeds after leading the retailer’s health and beauty division across multiple markets and previously held franchise management roles at Jardine Restaurant Group.

Curtis Liu, who has led DFI’s food business since September 2024, has been appointed CEO of the health and beauty division. During his tenure, he oversaw customer value initiatives in Hong Kong and accelerated growth in Cambodia, while bringing experience in digital retail from JD Group and Meicai.

Meanwhile, group CFO Tom van der Lee will become CEO of DFI’s food business. The company said he has strengthened financial discipline, improved performance transparency and supported strategic decision-making across the group. Before becoming CFO, he held finance leadership roles at several DFI businesses in Singapore and Southeast Asia between 2016 and 2019.

Succeeding Van der Lee as group CFO is Kaizhi Wu, who currently serves as group finance director for planning and reporting. Wu joined DFI in May from Yonghui Superstores, where he was executive VP and CFO. Earlier in his career, he held senior finance positions at Jardine Matheson, Fosun Group and PwC in London. He will also join DFI’s management committee.

Group CEO Scott Price said the appointments position experienced leaders in key roles to support the retailer’s next phase of growth and long-term value creation as Asia’s retail landscape continues to evolve.

“Asia’s retail landscape is evolving rapidly, and we are positioning DFI to lead through that change,” Price said.

“These appointments place experienced, proven leaders into the roles that matter most for our next phase of growth, with a clear focus on execution, performance and long-term value creation.”

Last year, the group named Ella Chan as chief strategy officer.