Bluebell Group has introduced BlueSpace, a multi-brand retail concept in Shenzhen that combines beauty, fragrance, lifestyle products and collectibles under one roof, as the company expands its premium retail offering in China.
The inaugural store has opened at Galeries Lafayette Shenzhen in UpperHills mall, stocking a portfolio of international and Chinese brands including Malin+Goetz, Noble Panacea, Niance, The Different Company, Rose et Marius, Notes for Later, Chujian, To Wild, Bobo Nuts and CosMouni.
The launch is part of Bluebell Group’s broader growth strategy and introduces a retail format designed to help brand partners test and grow their presence in China’s premium consumer market.
“BlueSpace represents a pivotal step in how we serve both consumers and brand partners,” said Philippe Guettat, group president and CEO of Bluebell Group.
“This dynamic model gives our brand partners an innovative, low-risk platform to connect meaningfully with premium consumers across China.”
Earlier this year, Bluebell Group appointed Guettat as its permanent group president and CEO as part of a wider leadership reshuffle aimed at strengthening alignment across its Asian operations.
